The Buying Bug


What is it about getting a new hairstyle or buying a pair of absolutely unnecessary shoes that makes a girl’s day? Whether we are sad or happy, miserable or contented; shopping somehow always turns the world into a better place to live.

Some people would say that the female anatomy comes with a built-in craving for buying things. Others would say that women just like shopping, period. We do, of course. But as for everything else that we do and believe in, we have a deep and meaningful reason for this too.

And the reason is this. Doesn’t matter if we own a hundred things, there’s always scope for more. And needless to say, they are all required desperately!

It’s not only the buying that’s irresistible, ladies love window shopping as much as actual shopping. I’m certain that has something to do with the aesthetic aspect of it. Just looking at beautiful things is a treat; Art for Art’s sake! It’s the same contented, romantic, thrilling, hopeful feeling you get when you witness a magical sunset or a look at vibrant painting by Van Gough or watch Colin Firth being Mr. Darcy in Pride and Prejudice.

I’m sure that if scientists were to conduct a study (and there’s a great probability it has already been done), they’ll find that going on a shopping spree releases endorphins in the female brain or something very similar.

But at the end of the day, a girl just wants to feel beautiful. And beauty is in the eyes of the beholden rather than the beholder, I say. All we need is to feel like a diva to look like one. That’s the only thing the flattering hairstyle or the new pink shirt or the hot pair of stilettos does–it makes us love ourselves, and that is what gets the world to sit up and notice!

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